in | 25 Jul 2019


One of the most incredible, special days of the year here in Amsterdam is Pride, and lucky for us, it’s just around the corner. On Saturday, August 3, the whole city will fill up with street parties, boats and dance parties, and everyone will be filled with love. Amsterdam Pride is truly one of the greatest events of the year.


There are so many things to do and people to see on Pride that it can all feel a bit overwhelming. After all, it’s only a few short days! And if you don’t do it right, you’ll have to wait another 365 days to do it again. That’s why we consulted some of our amazing team members to find out what they’re up to for Pride 2019.


So grab your favourite colourful clothes, pick up a rainbow of juices to serve (The Ironman, The Bedrock, The Reset, The Fix, The Astronaut’s Fuel and The Glow) to all your friends and get ready for the best Pride ever!


What are you up to for Pride?


Nathalie Streng, Founder and CEO. My dad and my sister are coming to town. We will all be celebrating my dad’s 65thbirthday with my cousins throughout the day and into the evening.


Clio Cudoni, Intern. I think I am planning to see the parade take place in the city, as I’ve heard everyone talking about how it’s such an amazing event.


Hayley Daen, Copywriter. Though it breaks my heart, I won’t be in Amsterdam for this year’s Pride parade. I’ve spent the last few years celebrating love and diversity on a boat surrounded by friends. So this year, I’ll be celebrating in spirit, sending love and good vibes to all those in Amsterdam and around the world. Luckily, I’ll probably sneak in a little celebration Friday night before I leave.



What does Pride mean to you?


Nathalie Streng, Founder and CEO. To me, Pride means being true to yourself and shining your own bright light. It means embracing who you are at your deepest core, accepting yourself to the fullest and enjoying every moment of you and your being.


Clio Cudoni, Intern. I love PRIDE, as it’s an excuse to celebrate your truest version of yourself, as one and as part of a community that embraces diversity. I don’t like the focus to be on labels, distinction or showing off. Love is love, and love shouldn’t be a closed box with defined parameters.


Hayley Daen, Copywriter. Pride is really all about love. As Clio said, love is love, and I think that is so true. Pride is all about celebrating diversity and individuality but also about celebrating the fact that we are a strong, inclusive community. I wish that every day could be Pride.