The truth about sugar. And are natural sugars any better?

Sugar is the new arch nemisis of the foodie world. Coined a sweet poison it is rumoured to be more addictive than cocaine, and responsible for the ever growing rates of obesity, heart disease, diabetes and cancer.

However there is a huge misconception that fruit sugars should also be avoided. Take heed, the tale of the two sugars is very different. 

Natural sugar occurs in foods such as fruit, vegetables and dates. Mother nature has packed them with vitamins, minerals, fibre, water and antioxidants all which aid digestion and enable you to absorb the many nutritional benefits. 

In contrast, added or refined sugar was created with the sole purpose of sweetening foods and extending their shelf life. It has been processed and refined so much so it is virtually devoid of any health benefits.

Funnily enough, it is partially because of this lack of nutrition that the body struggles to metabolise added sugar. 

Refined sugar is broken down at an unusually rapid rate, causing blood sugars to spike and insulin levels to surge leading to cravings, mood swings, lack of energy and weight gain.

The World Health Organisation recommends a mere six teaspoons of added sugar per day for optimal health. That's 2/3 of a can of coke or one serving of flavoured yoghurt. This is in addition to your normal daily intake of natural sugars through food. 

Sugar has many a sugar coated nickname to disguise it so keep an eye out for these bad boys on your ingredients lists:

Check the ingredients on our products, you'll be happy to know you won't see any added nasties by sugar or any other name.