For consumers the most important thing is often getting the cheapest price possible. But does this come at a cost? And are you effectively saying that you don't care how many chemicals get sprayed on what you eat?
At The Cold Pressed Juicery we’re very proud to use the best produce sourced from local organic farms. This insures we give you the freshest fruit and vegetables in their optimum state, that are as raw, clean and natural as possible. No chemicals. No pesticides. Just pure goodness. Food like it is meant to be grown and enjoyed.
We pile so much fresh produce into our juices, smoothies, foods, soups and shots that we thought it was time to do a well deserved story on where our raw produce comes from. And so one chilly autumn morning we took a drive into the countryside to speak with some of our farmers. First stop was Eko Farm, where we meet with Gerrit Marsman.
Why did you start farming organic?
It was actually my father who started it. We started farming organic back in 1987. He would say we were providing "food for the people." So we've always aimed to farm in a way that’s best for people, as well as being nature friendly.
What's the main difference between organic and non-organic farming?
Conventional farming uses chemical sprays that are deadly for insects. Some chemicals remain in the vegetables, which are then eaten by people. It's only small amounts, but if you eat enough obviously it's not healthy for you. The chemicals stay in the soil, which goes into the water in the ground. It's not good for the environment. Those poisons are deadly stuff, designed to kill.
What do you enjoy about your job?
I like to see the product grow, from nothing to a bigger plant. Then you harvest it. See it in the shops. See people buy it. See them happy. It's satisfying as you're providing health.
What do you enjoy lest?
The problem is everyone wants food that looks perfect. If it's not perfect it's thrown away. Most people don’t realise about 30% of produce is wasted for this reason. Luckily some of our buyers are happy to buy produce that doesn't look perfect.
At The Cold Pressed Juicery we’re pleased to support ugly fruit and veggies! We juice them all, because it’s what’s on the inside that counts.
Next we ventured further afield and meet with Rinie Pen Eisses who does sales for BioRomeo farm. We walked through fields of veggies, enthralled by the biggest kale leaves we’d ever seen.
Why is it so important to eat veggies?
Every veggie is healthy. But green veggies are extra healthy. The darker the veggie, the more nutritious as they are full of antioxidants for example kale and aubergine. I believe 50-60% of all diseases stem from a lack of good nutrition. I'm a big fan of Jamie Oliver.
Why is organic produce more expensive?
Without fertilisers plants are more prone to illnesses, you could lose a whole crop. We don't always get money for what we produce, so that raises the cost a little. But it's worth paying extra for. People say we only consume about 1-2% of the fertilisers and it's harmless but I just don't believe that. It's not natural or good for our bodies.
Is the demand for organic farming growing?
There's now a waiting list to become an organic farm here in the Netherlands. Once you get through for the first two years you can't be called an organic farm because of the pesticides in the soil and water. After that it's okay, but it’s a long process getting there.
What advice can you give consumers?
Buy locally. We only deliver a one-hour periphery of our farm, which helps reduce our carbon footprint. And buy organic to minimise toxins in the earth and water. Choosing a local organic farming is a small way to help save the environment, but every bit definitely helps.